You’ve built the revenue and the team
What’s missing is someone who can own the day-to-day so everything stops routing back to you — and the systems actually make the work easier, not harder.
You’re not starting from zero
You’re navigating the shift to the full CEO mode
What you don’t have is operational ownership
You’ve already created offers that sell, a team that can execute, and revenue that proves the business works
- Decisions still wait on you.
- Handoffs stall.
- Follow-through slips unless you push it.
You’ve added people and tools, yet the same cracks keep appearing.
You’re not looking for another pair of hands
You’re looking for someone who can step into the middle, take real ownership, and make the day-to-day run without constant oversight from you
- Systems = capacity.
- Red tape = failure.
- Good operations make the work easier, not heavier.
You’re in the right place.
BEHIND THE SYSTEMS
I’m Nicole DeLaRosa, Certified Online Business Manager
For 20+ years I’ve been the person companies hand the messy middle to. At every job, the pattern was the same: “Go to Nicole. She’ll whip it into shape.” They rarely understood how I did it. They just knew the work got easier, the systems stuck, and things stopped falling through the cracks.
I don’t create complicated binders that sit unused. I build practical ownership and workflows that match how the team actually works — so you can stay in the CEO seat.
My goal is that your company can run without you — and eventually without me too. If I can’t step away for a week, something still needs fixing. You shouldn’t have to stress when either of us is offline.
Every business I’ve worked with has been left in better shape than what was inherited. And this is what you can expect from me.
That’s the quality of work I do.
Beyond the Operations
When I’m not solving operational puzzles for clients, I keep life just as intentional and simple. You’ll find me out exploring new places, testing out recipes we hear about in audiobooks (which we listen to with our dog), curling up with a good book, or having our weekly Friday night binge-fest with my husband to watch movies and favorite shows. Life doesn’t need to be overcomplicated—it’s always better when we keep it simple.
What it looks like
Clear ownership. Practical systems.
We get clear on the real constraints
We look at where work, decisions, and follow-through are still routing through you.
I take ownership of the operational layer
Team leadership, systems, delivery, and the day-to-day decisions that currently bounce back to you.
You stay in the CEO seat
Vision, high-level clients, and growth. The business keeps moving without you having to hold every piece.
- No dump-and-run plans.
- No systems that look good on paper and fall apart in real life.
- Just clear ownership and practical workflows that make the work easier.
Tests don’t define anyone
Personality tests are a tool
They reveal patterns that make it clearer how we might work together. The useful ones get used; the rest get ignored. If you’re curious, open the sections below. If not, here is the TL;DR summary:
Here is what actually matters:
Operations get handled so the business runs without everything depending on you.
- Complex problems get solved.
- Efficient systems get designed.
- Bottlenecks get removed.
The focus stays on practical, sustainable solutions that support both short-term and long-term results aligned with your goals. This is not about quick fixes. It is the operational layer that keeps things moving.
The Analyst (MBTI: INFJ)
You work with someone who brings clear observation, pattern recognition, and strategic insight.
Noise gets cut through, what actually matters gets identified, and actionable direction gets delivered. You get high-output, decisive results. Projects cross the finish line so the operational load is handled.
The Individualist (Enneagram 4 + 3/5)
From plans to systems, everything is handled with the depth and intentionality of a 4, balanced with steady drive and the analytical rigor of a 5. Solutions are built for your actual business — not generic templates. The work stays efficient, grounded in real analysis, and focused on what produces results.
Top 3 strengths that show up consistently in the work:
- Constant Improvement → systems and processes keep getting tighter instead of staying “good enough.”
- Empathy → the work starts from what you actually need, not from a pre-set playbook.
- Analysis → decisions are grounded in the details that matter, so we don’t waste time on noise.
The Fixer (CliftonStrengths)
These five strengths show up as concrete working patterns:
- Strategic — keeps the bigger picture and direction clear.
- Achiever — drives projects to completion.
- Restorative — diagnoses what’s broken and fixes it.
- Deliberative — anticipates problems before they become expensive.
- Activator — turns the plan into motion once direction is set.
Net result: problems get solved and the systems stay sustainable.
The Innovator (Fascination Advantage)
You always need someone looking for cleaner structure and better ways to organize the work — always with purpose. But not change for its own sake. Expect clearer ownership, tighter workflows, and less friction so growth doesn’t create more chaos for you.
Frequently Asked Questions
How much of my time will this take up initially?
In the first 90 days, there is a real transition period where I need direct access to your thinking, vision, and context so I’m not working blind. But this isn’t just passive observation. We actively implement quick wins and address immediate priorities from your 90-Day Playbook while simultaneously building your long-term operational foundation. As I get up to speed, the day-to-day operational load progressively moves off your plate onto mine.
Will you come in and try to change all our existing tools and software?
No. The goal is practical workflows that match how your team already works. We improve and clarify what’s already in place before we consider any major system changes.
What if my team resists the new operational layer?
Most resistance comes from fear that it will mean bureaucracy. The focus is on removing friction for them too—clearer ownership, less confusion, and fewer things falling through the cracks. When the team experiences less chaos instead of more process, buy-in follows.
How do I know if I’m ready for ongoing operational leadership vs. just fixing a project or two?
If you’re not sure, start with the free “What Type of Founder Are You Right Now?” assessment. It’s 15 focused questions that show your current operational gaps and point you toward the right next step. From there, you can book a 60-minute OS Audit if you want a clear map before deciding.
What does the “R & R” in R & R OBM Co. stand for?
It’s a double play on what I actually do for you. First, Rinse & Repeat: building reliable, predictable systems so your business runs smoothly every single day. Second, Rest & Relaxation: the natural result for you once everything stops routing through your desk. (Cringe-worthy? Maybe a little. But the results make me like it even more.)
You’re not looking for more advice
You’re looking for someone who will own it
If you’re ready to stop being the chief everything officer and put real ownership in place, there are two clear next steps:
Book an OS Audit
Have a specific bottleneck or want a clear map of your operational gaps? Book a 60-minute OS Audit and we’ll outline the exact next steps together.
